In the words of Simon Sinek, "People don’t buy what you do, they buy why you do it." So why is the "WHY" so important? In 2018, Nike may well have pull off a very shrewd marketing move with their anniversary Just do it campaign. You will have no doubt seen or heard about it, … Continue reading WHY is it so important?
What a growing need for sponsorship to support the challenges, how do you the balance the freebies and expectations that come with them and your morals?
I’m not great at looking back, for me life ends up being a relentless push forward – the desire to move on, complete and achieve the next thing means I don’t do a lot of the whole Throwback Thursday thing (as posting this Blog on a Friday proves). So off the back of my previous … Continue reading 2018 the challenges and goals
I’ve been trying to set my goals for 2019 and it’s been a hard process to arrive at something tangible, some goals that mean something. The process is hard because with the challenges I've done I seem to be on a path now where I feel the challenges have to become bigger, harder and have … Continue reading The happiness list
Writing this blog has taken a while, it started as a lot of messy sentences around how I’ve felt about this year, what I’ve done and what I still want to do. So I’ve ended up splitting into two separate posts. The first is a focus on what I want to get out of 2019. … Continue reading Planning for what next…2019
So, while planning for 2019 and the future of Miles for Wishes continues, a different page is turned on my little journey today. This is not a day I ever thought was going to happen and I’d be lying if I said I wasn’t sad. Today, a judge sat in a courtroom will officially declare … Continue reading Another new chapter
Guy Stapleford, also known as Miles for Wishes, shares his 7 tips to running an ultra marathon...or 7.
Inspiring Epic Incredible Big words for what was, admittedly, a big challenge. You must be really proud! After 7 days in my own little bubble running 230 miles and raising just over £4,000 for such a worthy case in Make-A-Wish UK - Why don’t I feel epic, inspiring or well... something? This doesn’t feel like … Continue reading 7in7 Challenge – the aftermath
Sisu is a Finnish concept, a word used to describe their national character. Although there is not literal translation in to English, ‘Gutsy’ is often used as a close approximation, Sisu is said to be a grim, gritty, white-knuckle form of courage that is typically presented in situations where success is against the odds. It is … Continue reading Sisu – the unmeasurable trait
The 7in7 Challenge The challenge – to run from Liverpool, the City where it all started, to Make-A-Wish UK’s HQ in Reading, Berkshire. 230 miles (370km). That’s 7 ultra-marathons in 7 consecutive days, wearing a different wish related costume each day. How on earth am I going to run 7 consecutive ultra-marathons? Erm....no idea. Having … Continue reading 7in7 Challenge – Itinerary